Have you ever tried selling concert tickets on Facebook, only to have them reviewed and taken down?
There are strict rules on what can and can’t be sold on Facebook.
However, the rules around concert ticket sales are a little vague.
While you can sell tickets for events and concerts, you can’t resell tickets you bought for a concert.
And if that sounds confusing, that’s why I’m here to clear it up for you.
So, without wasting any more time, let’s delve into how you can sell your concert tickets on Facebook.
Can You Sell Concert Tickets On Facebook
Short Answer: You can sell concert and event tickets on Facebook as long as it’s an event that you’ve created through Facebook, through a closed group, or via direct messaging.
You can’t resell tickets via the Facebook Marketplace, but there are some workarounds for it.
Essentially, every item that you list on the Marketplace gets reviewed.
And, items such as concert tickets get flagged instantly and taken down.
But, if you’re hosting a concert, and you want to sell tickets, you can create a ticketed event on Facebook and sell tickets.
It’s similar to buying concert tickets from sites like Ticketmaster and StubHub.
The reason Facebook restricts ticket sales on its platform is because of scalpers.
Scalpers use bots to purchase the original concert tickets in bulk and then resell them at an eye-watering premium.
Facebook also restricts you from selling tickets for public facilities such as museums, travel, sporting, and festival tickets.
But there is a workaround in case you bought tickets for an event but can’t go for it.
Now let’s take a look at how you can sell and resell tickets for concerts on Facebook.
How To Sell Concert Tickets On Facebook
There are three ways to sell concert tickets on Facebook.
1. Facebook Events
Facebook is associated with an event platform called Eventbrite, which allows you to sell tickets for events that you or your organization are hosting.
When you create an event on Facebook, it also creates a duplicate event on Eventbrite. This helps a lot with increasing the overall reach of your target audience.
While Facebook won’t deduct any commission for tickets sold, you will have to pay Eventbrite to manage your ticket sales. You can find all the details on Eventbrite’s pricing page.
I’d recommend setting up the event through a PC/Mac web browser, but you can also do the same via the Facebook app on your mobile.
To set up an event on Facebook,
- Step 1- Go to your Facebook page and click the ‘Menu’ button on the top right.
- Step 2- From the drop-down menu, select ‘Events’ which can be found in the ‘Social’ section.
- Step 3- On the left side of the screen, click ‘Create New Event’.
- Enter all the necessary details for your event, including any co-hosts.
- After setting up the event, proceed to create tickets by tapping the ‘Create Tickets’ button on your event page.
- Input the ticket details, such as the ticket names (VIP, Grandstand, etc.), and set their pricing. For free events, enter the price as $0.
- Click the ‘Next’ button, which prompts you to provide additional details through your Eventbrite account. Create one if you don’t have an account already.
- Accept the notification, allowing Eventbrite to access your Facebook Events.
- Confirm your ticket name, price, and additional details, then click the ‘Save’ button. You can add more details after saving if needed.
- Once all details are ready, and you wish to make your tickets available, hit ‘Publish’ to display them on Facebook. Alternatively, choose ‘Save Draft’ to publish them later.
- Track all ticket-related information directly via the Facebook events page.
- For detailed information on payouts and ticket sales, refer to Eventbrite instead of Facebook.
2. Closed Groups
Another method to sell concert tickets is through closed groups.
Create a group on Facebook and invite the people who you think might be interested in attending the concert you’re hosting.
Once the group is created, you can let the members know about the upcoming concert and the tickets that are available for it.
Note that the only issue with doing it through a group is that you have to manually verify payments for each ticket before handing them out.
Additionally, Facebook groups allow you to have 5000 members at a time.
But, if you are expecting such many customers, it would make more sense to create an event via Eventbrite.
With this in mind, if you’re selling concert tickets via a closed group on Facebook, I’d recommend it for small events with a guest list of 10 to 30 people.
3. Direct Messaging
If you’ve purchased tickets for a concert, but can’t go for it due to circumstances, you can sell the tickets through direct messaging.
Ask your Facebook friends if any of them are interested in going for the concert in your place.
As long as the tickets aren’t associated with a name, you can sell the tickets to another person.
Once you’ve found someone who’s interested, provide all the ticket details, including price and location.
If you try to hike up the price, the person buying it will want you to reduce the price below what you bought it for.
So, the best way to go about it is to sell it at the price you bought it.
If you bought it online through sites like Ticketmaster, you might have to foot the cost of taxes and service charges you paid.
But apart from that, this is the only viable way to resell tickets without having them taken down from the Facebook Marketplace.
See Also:
Wrapping Up
The number and variety of events people can go to have increased exponentially over the past few years.
Options like Facebook events have allowed individuals to organize and host their own events.
So, if you’re trying to sell your concert tickets without hassles on Facebook, the methods I’ve mentioned are the best ways to go about it.
As a seasoned DIY tinkerer, Arvind found the simplest way to help anyone troubleshoot or set up tech without feeling overwhelmed by it. He’s an advocate for smart home technology and in his free time makes music. He’s also an avid gamer, mostly obsessed with single-player titles.
