If you’re just getting started on Facebook Marketplace as a seller, you need to know how to add tags to Facebook Marketplace listings.
Using tags for your product listings help buyers find your products easily.
When your product doesn’t have tags, it forces you to add all the details to your product name.
For example, you’ve probably seen a ton of products on Amazon with really long names.
This is because instead of adding tags, and keeping the product title short, everything is shoved into the title.
Unfortunately, Facebook removed the functionality to add tags sometime in 2022.
But, some very resourceful marketplace sellers have found a workaround for this.
Let’s first look at what tags on Facebook are and then add them to your products.
What Are Facebook Marketplace Tags?
Short Answer: Facebook Marketplace tags are used to improve search results for potential customers while maintaining a short and neat product title.
Tags allow you to describe your product in more detail without having to add unnecessary details in the description.
So, if your product is an HDMI cable, you can simply list it as a ‘High-Speed HDMI Cable’, instead of adding all the other information.
Details such as ‘4K support’, ‘Gold-plated connectors’, and other such descriptors can be added as tags.
This means when a user searches for an HDMI cable for 4K support, even if you don’t have it in the name, your result will show up.
Using shorter product names also gives them a more professional look.
How To Add Tags On Facebook Marketplace Listing
Whether you’ve already got products listed on the marketplace or you’re just starting out, here’s how you go about adding tags.
As mentioned at the start of the article, you can’t add tags as such anymore.
It’s because Facebook removed this feature or rather option from the product listing settings.
However, you can work around this.
Some sellers on Facebook Marketplace figured that you can add your tags in other specific sections such as color or material.
So, if you have a product listing, or you’re adding a new product, make sure you add the descriptors to these sections.
There are two ways to do this.
Either through your marketplace account or through your shop account.
Adding Tags Through Your Marketplace Account
Let’s take an example of an action figure.
- Starting the Process: On your Facebook Marketplace home screen, tap the ‘Create New Listing’ button.
- Uploading and Describing: Add the photos of your product. Fill in the details like price, category, condition, and title. Ensure the title includes main descriptors, especially for specific items. For example, if selling a Spider-Man figurine, include the brand name and any relevant details from the original box.
- Detailing Your Product: In the subsequent sections, provide detailed information about the product’s color, subject, and other attributes. Ensure accuracy in each section.
- Listing Your Product: Once all the information is correctly entered, proceed to list your product on the marketplace.
- Editing Existing Listings: To edit an existing listing, navigate to your list, select the desired product, and click ‘Edit Listing’. Follow the same steps as above, tailoring the details to the specific type of product.
Once you list the product, the additional information in the other sections act as tags.
It’ll automatically increase the number of views on products as long as the search is relevant to your product.
Using this method, you can add tags to your products whenever you need to.
Adding Tags Through Your Shop Account
If you run a shop on Facebook Marketplace, then you can edit your tags from the shop account.
But it’s still the same issue here, where you can’t add tags as such.
You can only add tags to each of the sections to create better relevancy and visibility for potential customers.
I’d also recommend doing this on a PC/Mac.
Go to your business.facebook link for your shop.
If you want to edit an existing item, follow the steps below.
- Step 1- On the right side of the screen, click on ‘Catalog’ and then ‘Items’.
- Step 2- Find the item you want to add tags to.
- Step 3- Click on the product and then click ‘Edit Item’ from the right of the window that opens.
- Step 4- Click ‘Next’ twice on the bottom right of the new window.
You’ll now be in the ‘Category Details’.
Add the relevant tags, just like I’ve mentioned in the section above.
You might see a notification at the top with a warning that reads ‘Item might be overridden’
There’s nothing to worry about this warning.
You can go ahead and complete the edits.
If you want to add tags for a new product, open ‘Catalog’ and click ‘Add Items’ on the top right.
Follow the on-screen instructions and add tags when prompted to enter category details.
Examples Of Facebook Marketplace Tags
To make things easier for you, I’ll provide some examples of how to use tags.
Use tags to best describe your product and to add relevancy during searches.
For example, if you’re selling clothes, make sure colors, materials, and size are your focus.
These are what people search for when buying clothes.
Similarly, if you’re selling your car, make sure to include the model year, and mention if you’re the original or second owner in the description.
Additionally, make sure you include all details related to insurance expiry, repairs, and accidents if any.
Art and decor items should clearly indicate colors.
In fact, colors should be described in detail such as fuschia, turquoise, and forest green instead of simply red, blue, and green.
You can also check out this video if you want a visual representation of what to do.
See Also:
Wrapping Up
It would have been better if we could still enter tags like we used to do before, but at least it can still be done.
Even though it’s a little more roundabout, it’s actually better in terms of search relevancy.
Since the tags are now added to specific sections, the search engine can provide better visibility for the products you sell.
As a seasoned DIY tinkerer, Arvind found the simplest way to help anyone troubleshoot or set up tech without feeling overwhelmed by it. He’s an advocate for smart home technology and in his free time makes music. He’s also an avid gamer, mostly obsessed with single-player titles.
