Why am I Not Getting Likes on Instagram (7 Tips)

In terms of user engagement, Instagram is right up there with the biggest names in social media.

There are currently over a billion active users per month, making it a fantastic platform for people and companies to spread their messages, get exposure, and build communities.

However, it might be tough to get noticed given how many people there are on the network.

This article will explain why your Instagram posts aren’t gaining likes and provide suggestions for improving your profile’s visibility.

Why am I not getting likes on Instagram?

Short Answer: If you aren’t getting Instagram likes, it’s probably because of one of these problems: you’re publishing at the wrong time, you’re inconsistent, your content isn’t very engaging, you aren’t using the right hashtags, your captions aren’t very interesting, you aren’t interacting with your followers, or Instagram has shadowbanned you.

Instagram logo

1. Posting at the wrong time

Instagram engagement tends to drop when posts are made at times when the intended audience is asleep. To reach your intended audience, you should consider things like when they are most likely to be online and what time zone they are in.

Even if your audience is still active at night, they may be less likely to interact with your posts than they would if you posted when it’s daytime. Your intended audience may not interact with your posts as much if you aren’t creating stuff that interests them.

2. Lack of consistency

If you don’t update often, people will stop caring about what you have to share and unfollow you. Make an effort to publish regularly, whether that’s once a week, once a month, or more often.

If your followers are used to seeing new content from you each day and then go without seeing anything for more than a week, they are likely to stop following you completely. Furthermore, it might be challenging for your followers to engage with your work if your posts lack a uniform theme or aesthetic.

3. Low content quality

The amount of interaction you get from your followers is influenced by the quality and relevance of the content you share. Although photo editing and filters may certainly improve the quality of your images, going far with either might give the impression that your pictures were photoshopped.

4. Lack of relevant hashtags

You may reach more people with your content by using hashtags. Without hashtags, your Instagram posts will be less discoverable. Also posting with an excessive number of hashtags might be confusing to readers and cause them to lose interest.

5. Poorly chosen captions

An effective caption may increase your post’s engagement and bring in new followers. Every user would like to know that they will benefit from interacting with your content once they stumble upon it.

Without a captivating caption, your post won’t be seen by as many people or generate as much attention. Also, viewers may not read all of your captions if they are unusually lengthy.

6. Lack of promotion and user engagement

You might be losing out on possible interaction if you aren’t also promoting your profile and content on other social media sites or via other types of advertising.

It’s possible that other people won’t interact with your posts if they don’t see you interacting with theirs. Instagram gives your posts more exposure if you engage with other users, which is why it’s so crucial for you to make connections with others.

7. Shadowbanning

What we call “shadowbanning” occurs when Instagram deliberately limits the exposure of a user’s content.

This may occur if you engage in spammy behavior on Instagram, such as utilizing automated programs for liking or commenting on other people’s posts, breaking Instagram’s rules, or using spammy hashtags. Staying away from Instagram for a while might have the suspension lifted quicker.

Tips to get more likes on Instagram post

1. Put up some good content

The very first and most essential piece of advice is to always create content of a decent quality. Instagram is a photo-sharing service, so your posts should be eye-catching to attract followers. Create aesthetically appealing photographs and movies by focusing on lighting and composition.

You don’t have to have a degree in photography to make interesting posts. Simply give it your all to get noticed with your content. Be sure that your post is being shown to the appropriate people. The best way to increase your number of Instagram likes is to provide content that your intended viewers will find interesting and engaging.

To maximize engagement, you should post during peak times for your audience, which you may learn about with the use of third-party services. You may use this information to your advantage by posting at optimal times and seeing a rise in interaction with your followers as a result.

2. Include relevant users in tags

When you publish to Instagram and mention another person, they will get a notification and are more likely to like and promote your post. For example: if multiple folks worked on a single post, be sure to name them or acknowledge them in the caption.

You could also tag well-known brands or personalities who appear in the post. That doesn’t take long, and it’s a nice way to offer recognition to the creators.

Including these tags increases the likelihood that the businesses will engage with your article by liking and commenting on it. Companies may increase consumer loyalty and show appreciation for their support by tagging the people who buy their items.

3. Engage with Your Audience

Interacting with your followers and connecting with new individuals is the whole point of Instagram. Be sure to interact with your followers by responding to comments and direct messages quickly and by posing questions in your captions.

It’s a win-win when you interact with your followers; because they will enjoy it, and Instagram will also promote your post and display it to a wider audience. Interacting with the content shared by other users is also crucial.

With this approach, people will interact with your content more often. If you want to boost interaction on your own posts, try liking, commenting, and sharing the posts of other users as well.

4. Collaborate with Other Users

When you work with other people, you may increase the number of people who see your posts and the amount of likes you get. Instagram users may work together by holding a giveaway or contest, showcasing each other in photos, or promoting one another’s work.

Working with other people allows you access to their networks, which in turn increases visibility for your own brand.

5. Be consistent

Maintaining a steady presence on Instagram is essential. Be consistent with your posting; a couple of times a week or every day is fine. By maintaining a regular posting schedule, you may increase the number of people who interact with your material and the amount of time they spend doing so.

Maintain a consistent posting schedule, but avoid flooding your followers with posts. One smart approach to avoid confusing your followers is to limit your posts to once per day. Instead of uploading all of your photographs individually, put them all in one post.

6. Come up with interesting captions

The caption part should get the same treatment and consideration as the image or video you’re posting when you’re making a new post. For example, you may begin a discussion with your followers by asking them questions, sharing a relatable story, or providing them interesting facts.

Someone’s likelihood of giving you a like and maybe a remark increases the longer they spend reading your content. Captions have the potential to be as attention-grabbing as the images themselves with the appropriate approach.

7. Make reels to get more viewers

Create an Instagram Reel even if you’re not a big fan of videos. Instagram users are more likely to interact with reels than with just photos, and reels are swiftly becoming the norm on the network.

In addition to being more accessible for social sharing, Reels are shown frequently on users’ Explore pages, where they may be easily discovered.


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1. Why is Instagram hiding my posts?

It may be due to a number of factors, such as an absence of interaction in the form of likes or comments, the sharing of information that is deemed too sensitive by Instagram’s community rules, getting shadowbanned by Instagram, etc.

2. When I post to Instagram, why aren’t my followers seeing it?

The Instagram algorithm is something we need to take into account. When people don’t see your Instagram posts, it might be for a number of reasons, including that your followers don’t find them attractive, that you’ve been shadowbanned, or that they aren’t much interactive.

Final Words

The bottom line is that increasing your Instagram likes requires dedication and patience. To maximize your success on the platform, follow the advice given so that you may produce top-notch content, interact with your intended audience, and spread the word.

Keep in mind that Instagram is all about making connections, so put efforts into developing meaningful relationships with your followers instead of focusing on gaining more likes.

Further Reading:

How To Add Photos To Highlights On Instagram

If You Search Someone On Instagram, Will They Know

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